Our Work
Nritya Sabha, an Indian Semi-Classical Dance Showcase Batch gets 12 high intent leads in 5 days
High-Intent Leads
12
CTR
>1.94%
cpr
<2.5%
New Niche Audience Reach
23K+
Overview
"Nritya Sabha", which roughly translates to 'Dance Assembly', is a self-curated dance showcase and training batch especially for those who are interested in Indian classical and semi-classical dancing in the city of Ahmedabad. The showcase batch is organized and hosted by a Nationally Accumulated and Certified Dancer, Mansi Modi.
Advertising Platform Leveraged
> Facebook Ads
> Instagram Ads
> WhatsApp Ads
> Thread Ads
Technology Leveraged
> Adobe Creative Suite (For Designs)
> Meta & Google Integration (For High Intent Lead Generations)
> Meta and Google Analytics (For Analytics)
Challenges
1. The program was planned a few days back, however the digital media marketing decision was last minute, hence the timeline was too tight for trial and error; as a result more focus was allotted in making a strategy which stays feasible within the given budget and works at the same time.
2. Previously, work associations and affiliations were preferred for getting new business, this was a new attempt on paid digital marketing for reaching out the potential niche and getting high-intent leads.
3. There wasn't a dedicated design team, and the sales funnel has to be short because of the short timeline, moreover, it was really essential to filter in high-intent audience because of the same reason.
Strategies
Facebook, Instagram, WhatsApp & Thread
A basic ad creative and an ad video were already prepared by the client, to use that with our curated strategy, we opted for fine tuning the design and created multiple variations at the same time such that awareness and reach could be tested in a minimal timeline and engagement could be acquired from multiple sources.
Ad Creatives Designed & Used
Facebook & Instagram Digital Media
(Please note that Ad Video variations are not included here, and contact no. has been redacted intentionally to maintain privacy.)
(Please note that Ad Video variations are not included here, and contact no. has been redacted intentionally to maintain privacy.)
Results
> 12+ High-intent Lead Gathered in 4 days
> A click-through rate of 1.94% on average, from multiple campaigns.
> Cost Per Result was as low as 2.5% of the total budget.
> More than 23K people, which potentially could be one of the niche audiences were reached.
Connect to Mansi Modi:
