Our Work
The Lighthouse Montessori opens up a new campus with a bang, with 24X ROAS
Revenue Earned
5+ Lac
CPA
4K
ROAS
24x
Sales Conversion
33%
Overview
The Lighthouse Montessori School (TLMS) is a noble attempt to promote authentic Montessori principles and schooling in the city of Ahmedabad. TLMS’s first school was set up in 2020 with complete Montessori Apparatus and a beautiful & peaceful environment for children of age groups 2.5 years to 6 years. TLMS envision a safe environment, where children enhance their physical, cognitive, emotional and social skills that helps nurturing them in these formative years to become future civilized citizen of the world who will further contribute towards a peaceful and progressive society.
Advertising Platform Leveraged
> Facebook Ads
> Instagram Ads
> WhatsApp Ads
> Thread Ads
> Google Ads
Technology Leveraged
> Search Engines and Aggregators (For Competitive Analysis)
> Adobe Creative Suite (For Designs)
> Google Cloud Integration (For High Intent Lead Generations)
> Meta and Google Analytics (For Analytics)
Challenges
1. The brand launched a new campus, so initial promotion and awareness was a mandatory process. As it was a new area altogether, reaching out to the new geographic with the same concept would have taken time, the biggest challenge was to shorten the period of the whole marketing process.
2. The brand used to work with print media majorly, this was a new attempt on paid digital marketing for the brand. so for the awareness campaign a balance of paid media print and digital was opted for.
3. For the sales team, the staff was getting recruited, so high intent audience were filtered in using specific nuances.
Strategies
Facebook, Instagram, WhatsApp & Thread
In terms of designing we opted for creative approach which incorporated vibe and feel of the brand for an upcoming event. For awareness and engagement, out of many images highly engaging content was selected to make potential audience understand the essence of Montessori schooling. For ad creatives and ad videos, different design variants were created to approach the touchpoints individually.
Google Ads
We used past promotional posters and videos to engage with the audience, which were used as in-house content to educate the audience.
Ad Creatives Designed & Used
Facebook & Instagram Carousel
Promotional Material at the Campus
Print Media Promotion Material
Results
> 5+ Lacs Revenue Earned
> CPA Costing was as low as 4K
> A massive ROAS of 24X
> Thanks to the efforts of sales team a 33% of conversion rate from the leads.
The future is bright for the brand and for the children they are teaching.
Connect to TLMS: Website
